I narrowly avoided a nose dive into a fluffy snowbank before spilling into the McDonald’s which sits perched across Gerrard Street. I shoved my mittens into my pockets and wrapped a scarf around my neck before marching down Yonge Street. Yesterday much of Southern Ontario was hit by a boisterous blizzard. McDonald’s Canada is pretty sure they have crafted a new icon which they are placing on a pedestal alongside the Big Mac and McFlurry. The CBO has been dubbed #TheNextLegend and was purportedly crafted by the god’s above. After researching Canadian tastes the McD’s team created its own unique offering for the land of red, white and maple. The sandwich’s history dates back to 2008 when it first launched in France. The CBO is the first new permanent sandwich offering to grace the McDonald’s Canada menu in over 5 years. Candles flickered as ten McD’s crew members performed as creme de la creme waitstaff. Guests were wide eyed at the unveiling of a massive CBO inspired cake, snapping pictures before tucking into chairs around an intimate dining table. At the mention of CBO (Chicken, Bacon, Onion) curtains rose and a DJ began to spin playful beats. At 7pm Chuck Coolen, McDonald’s Canada’s Senior Manager of Regional Marketing for Ontario revealed the company’s secret. Upon arrival guests swooned over an old vintage cinema sign which read “The Next Legend,” and spent the following hour mingling by a pop up bar. It was through this social conversation that McDonald’s pin-pointed their most vocal supporters in Canada’s little city on the lake, inviting the group to a top secret event. Their common bond: an enthusiastic love for the Golden Arches.Įach VIP on the guest list had been vouched for by McD’s social media team after detailed listening and regular interactions on Twitter. The details of the evening were a mystery for those 35 hungry tummies. On Thursday January 29th a group of McDonald’s Canada super-fans arrived at 2nd Floor Events on King Street West for the company’s first ever Flavour Session.
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